El negocio detrás de la fotografia de evento

About Course

From preparation to the decisive moment, delivery and the client experience.

The goal is to teach beginner and growing photographers to cover events with confidence, organization and a professional vision, understanding the whole process: client communication, gear preparation, planning, event coverage, directing, problem solving, editing, delivery and selling additional services.

Course Content

Module 1: The event photographer's mindset
Goal: Understand that an event photographer doesn't just take photos, but documents moments that will never happen again. Classes: What does it mean to photograph events? The difference between a controlled session and a real event. How to handle the pressure of moments that won't repeat. The importance of anticipating. Common mistakes beginner photographers make at events. Support material: Checklist: “Am I ready to cover events?” Mini guide: types of events you can photograph. Exercise: analyze an event you attended and think about which moments mattered.

Exercise 1 and support material
Class 1. What does it mean to photograph events?
Class 2. The difference between a controlled session and a real event.
Class 3. How to handle the pressure of moments that won't repeat.
Class 4. The importance of anticipating.
Class 5. Common mistakes beginner photographers make at events.
Wrap-up

Module 2: Preparing before the event
Goal: Learn to get organized before the event day to avoid stress and mistakes. Classes: First conversation with the client. Key questions before accepting an event. How to understand the type of event: birthday, baptism, baby shower, civil wedding, quinceañera, corporate, etc. How to build a basic timeline. How to prepare a shot list of the important photos. Confirming time, location and details. How to handle the contract and payment. Support material: Client questionnaire. Shot list template. 48-hour confirmation checklist. Copy/paste WhatsApp message for before the event.

Class 1. First conversation with the client.
Class 2. Key questions before accepting an event.
Class 3. How to understand the type of event: birthday, baptism, baby shower, civil wedding, quinceañera, corporate, etc.
Class 4. How to build a basic timeline.
Class 5. How to prepare a shot list of the important photos.
Class 6. Confirming time, location and details.
Class 7. How to handle the contract and payment.
Exercise and support material
Live class

Module 3: Gear you need for event photography
Goal: Know what gear to bring and how to prepare it properly. Classes: Main camera and backup camera. Which lenses to use at events. Flash: when to use it and how not to ruin the mood. Batteries, memory cards, chargers and accessories. How to pack your event bag. What to do if something fails during the event. How to protect your gear at crowded events. Support material: Event bag checklist. Quick guide to recommended lenses. Basic, intermediate and professional gear chart. Emergency list for event day.

Module 4: Camera settings for events
Goal: Learn practical settings for different situations during an event. Classes: Base settings for events. ISO, aperture and shutter speed indoors. How to work in low light. Autofocus: which mode to use. White balance in halls, churches and outdoors. When to use manual mode and when to rely on semi-automatic modes. How to avoid blurry or out-of-focus photos. Support material: Cheat sheet: base settings by scenario. Settings chart for indoors, outdoors, church, dark hall and dance floor. Exercise: practice quick setting changes.

Module 5: Lighting at events
Goal: Learn to handle different types of light at real events. Classes: Natural light vs. artificial light at events. How to use direct flash without looking amateur. How to bounce flash off ceilings and walls. What to do when the ceiling is dark or very high. Lighting on the dance floor. How to keep the ambiance without overexposing. Common flash mistakes. Support material: Mini guide: flash for beginners. Simple flash bounce diagrams. Quick flash setup checklist. Exercise: practice flash in a dark room.

Module 6: How to tell the story of the event
Goal: Learn to document an event completely, not just take random photos. Classes: What visual storytelling is. Ambiance and decor photos. Photos of important details. Candid photos. Posed photos. Emotional moments. How to capture the energy of the event. How to create a gallery that tells a story. Support material: Storytelling shot list. Guide: must-have photos at every event. Exercise: create a 10-photo sequence that tells a story.

Class 1. What visual storytelling is.
Class 2. Ambiance and decor photos.
Class 3. Photos of important details.
Class 4. Candid photos.
Class 5. Posed photos.
Class 6. Emotional moments.
Class 7. How to capture the energy of the event.
Class 8. How to create a gallery that tells a story.
Exercise and support material

Module 7: Directing during events
Goal: Know when to step in, how to direct and how to keep things natural. Classes: How to direct without making people uncomfortable. Phrases to organize groups. How to take quick, effective family photos. How to direct the guest of honor. How to handle shy people. How to ask for a photo without interrupting too much. How to work with kids at events. Support material: Copy/paste phrases to direct groups. Basic posing chart for events. Quick guide to family photos. Exercise: practice directing 3 people.

Module 8: Key moments by type of event
Goal: Identify what can't be missed depending on the event. Classes: Kids' birthdays. Adult birthdays. Baby showers. Gender reveals. Baptisms. Quinceañeras. Civil or intimate weddings. Corporate events. Small family events. Support material: Shot list by type of event. Quinceañera checklist. Baby shower checklist. Birthday checklist. Exercise: plan the coverage of a fictional event.

Class 1. Kids' birthdays.
Class 2. Adult birthdays.
Class 3. Baby showers.
Class 4. Gender reveals.
Class 5. Baptisms
Class 6. Quinceañeras.
Class 7. Civil or intimate weddings.
Class 8. Corporate events
Class 9. Small family events.
Exercise and support material

Module 9: How to move during the event
Goal: Learn to work discreetly, safely and strategically. Classes: How to arrive and scout the venue. Where to position yourself for important moments. How to move without blocking guests. How to anticipate reactions. How to work in small spaces. How to cover events with lots of people. How to coordinate with the DJ, planner, decorator or videographer. Support material: Event movement map. Venue arrival checklist. Guide: where to stand for important moments. Exercise: study a location before the event.

Module 10: Post-event workflow
Goal: Organize the culling, editing and delivery of photos professionally. Classes: How to back up your photos when you get home. How to select the best images. How to avoid delivering duplicate photos. Basic editing for events. How to keep color consistent. How to export correctly. How to deliver the online gallery. What message to send the client at delivery. Support material: Backup checklist. Guide: how to choose the best photos. Delivery message template. Post-event workflow.

Class 1. How to back up your photos when you get home.
Class 2. How to select the best images.
Class 3. How to avoid delivering duplicate photos.
Class 4. Basic editing for events.
Class 5. How to keep color consistent.
Class 6. How to export correctly.
Class 7. How to deliver the online gallery.
Class 8. What message to send the client at delivery.
Exercise and support material

Module 11: Client experience
Goal: Create a professional experience before, during and after the event. Classes: How to make the client feel confident. Communication before the event. Communication during the event. How to manage expectations. How to respond if the client asks for more photos. How to handle delays or changes. How to ask for reviews after delivery. Support material: WhatsApp scripts. Confirmation email template. Review request template. Client experience checklist.

Module 12: How to price event photography
Goal: Learn to build profitable packages and charge with confidence. Classes: What to consider before setting a price. Hours of coverage vs. number of photos. How to factor in editing, travel and time. Basic, intermediate and premium packages. How to charge for extras. When to ask for a deposit. How to present your prices without fear. How to sell albums, reels, photobooth or video as add-ons. Support material: Basic pricing calculator. Sample packages. Quote template. Script to answer “how much do you charge?”

Class 1. What to consider before setting a price.
Class 2. Hours of coverage vs. number of photos.
Class 3. How to factor in editing, travel and time.
Class 4. Basic, intermediate and premium packages.
Class 5. How to charge for extras.
Class 6. When to ask for a deposit.
Class 7. How to present your prices without fear.
Class 8. How to sell albums, reels, photobooth or video as add-ons.
Exercise and support material

Module 13: Contracts and policies for events
Goal: Protect your work and make everything clear from the start. Classes: Why you need a contract. What an event contract should include. Booking policies. Cancellation policies. Delivery time. Use of images on social media. What to do if the client changes the time or location. How to explain your policies without sounding harsh. Support material: Basic editable contract. Terms and conditions template. Message for sending the contract. Basic legal checklist.

Class 1. Why you need a contract.
Class 2. What an event contract should include.
Class 3. Booking policies.
Class 4. Cancellation policies.
Class 5. Delivery time.
Class 6. Use of images on social media.
Class 7. What to do if the client changes the time or location.
Class 8. How to explain your policies without sounding harsh.
Exercise and support material

Module 14: Portfolio and marketing to book events
Module 14: Portfolio and marketing to book events Goal: Learn to show your work and attract clients. Classes: How to build a portfolio if you're just starting. Which photos to post after an event. How to create content for Instagram. How to show the “behind the scenes”. How to use testimonials. How to create promotional packages. How to land your first paid events. How to stand out from other photographers. Support material: 14-day content calendar. Reel ideas for event photographers. Post template: “now booking”. Guide to building a starter portfolio.

Class 1. How to build a portfolio if you're just starting
Class 2. Which photos to post after an event.
Class 3. How to create content for Instagram.
Class 4. How to show the “behind the scenes”.
Class 5. How to use testimonials.
Class 6. How to create promotional packages.
Class 7. How to land your first paid events.
Class 8. How to stand out from other photographers.
Exercise and support material

Module 15: Final course practice
Goal: For the student to apply everything they've learned. Final project: The student must plan the coverage of a real or fictional event. Deliverables: Type of event. Questions for the client. Shot list. Gear they would bring. Base settings. Lighting plan. Timeline. Price proposal. Confirmation message. Mini gallery or simulated delivery. Support material: Final project template. Grading rubric. Final event photographer checklist.

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About Course

Course Content

Exercise 1 and support material

Class 1. What does it mean to photograph events?

Class 2. The difference between a controlled session and a real event.

Class 3. How to handle the pressure of moments that won't repeat.

Class 4. The importance of anticipating.

Class 5. Common mistakes beginner photographers make at events.

Wrap-up

Class 1. First conversation with the client.

Class 2. Key questions before accepting an event.

Class 3. How to understand the type of event: birthday, baptism, baby shower, civil wedding, quinceañera, corporate, etc.

Class 4. How to build a basic timeline.

Class 5. How to prepare a shot list of the important photos.

Class 6. Confirming time, location and details.

Class 7. How to handle the contract and payment.

Exercise and support material

Live class

Class 1. Main camera and backup camera.

Class 2. Which lenses to use at events.

Class 3. Flash: when to use it and how not to ruin the mood.

Class 4. Batteries, memory cards, chargers and accessories.

Class 5. How to pack your event bag.

Class 6. What to do if something fails during the event

Class 7. How to protect your gear at crowded events.

Exercise and support material

Class 1. Base settings for events.

Class 2. ISO, aperture and shutter speed indoors.

Class 3. How to work in low light.

Class 4. Autofocus: which mode to use.

Class 5. White balance in halls, churches and outdoors.

Class 6. When to use manual mode and when to rely on semi-automatic modes.

Class 7. How to avoid blurry or out-of-focus photos.

Exercise and support material

Class 1. Natural light vs. artificial light at events.

Class 2. How to use direct flash without looking amateur.

Class 3. How to bounce flash off ceilings and walls.

Class 4. What to do when the ceiling is dark or very high.

Class 5. Lighting on the dance floor.

Class 6. How to keep the ambiance without overexposing.

Class 7. Common flash mistakes.

Exercise and support material

Class 1. What visual storytelling is.

Class 2. Ambiance and decor photos.

Class 3. Photos of important details.

Class 4. Candid photos.

Class 5. Posed photos.

Class 6. Emotional moments.

Class 7. How to capture the energy of the event.

Class 8. How to create a gallery that tells a story.

Exercise and support material

Class 1. How to direct without making people uncomfortable.

Class 2. Phrases to organize groups.

Class 3. How to take quick, effective family photos.

Class 4. How to direct the guest of honor.

Class 5. How to handle shy people.

Class 6. How to ask for a photo without interrupting too much.

Class 7. How to work with kids at events.

Exercise and support material

Class 1. Kids' birthdays.

Class 2. Adult birthdays.

Class 3. Baby showers.

Class 4. Gender reveals.

Class 5. Baptisms

Class 6. Quinceañeras.

Class 7. Civil or intimate weddings.

Class 8. Corporate events

Class 9. Small family events.

Exercise and support material

Class 1. How to arrive and scout the venue.

Class 2. Where to position yourself for important moments.

Class 3. How to move without blocking guests.

Class 4. How to anticipate reactions.

Class 5. How to work in small spaces.

Class 6. How to cover events with lots of people.

Class 7. How to coordinate with the DJ, planner, decorator or videographer.

Exercise and support material

Class 1. How to back up your photos when you get home.

Class 2. How to select the best images.

Class 3. How to avoid delivering duplicate photos.